The rejection of God's love and its consequence

Now, correct me on this if anything's a bit heterodox.

I was pondering on the suggestion that the existence of hell is contrary to an all-loving God. How is it that God can love us so much but yet let people go to hell? The way I understand it is that it comes down to free will.

Chesterton says in his book Heretics that the theological virtues are by their essence irrational. Faith is the belief of something unbelievable; hope is only a virtue in hopeless situations; and love is only charity when it forgives the unforgivable. In this sense, we offend God so often, yet He has shown how He loves us by what He has done for us, by sending His only Son into the world and then to die so that we might have everlasting life with Him. Even just on Thursday, as we celebrated the Ascension, God loved us by raising our humanity up to the highest heaven, in the person of Jesus, and in Him it is permanently united to divine life. When faced with such love, such infinite love, what are we to do then? Our only response would be to love in return with every fibre of our being. Jesus told us what the main commandments are: love the Lord your God with all your heart, with all your soul and with all your might; and love your neighbour as yourself. These commandments are not an imposition upon us, a mere ruling that we must follow, but rather they lay it out loud and clear what our response to such love of God should be.
But what do we actually do?
We reject this love, again and again. We turn to ourselves, we trust ourselves, we ignore God and give Him no thanks. We do everything imaginable that is contrary to the correct and just response. God keeps coming at us heavy with love and sometimes we accept it, though many times we reject it. So what is God to do? He gave us free will and so He will not force us to love Him. The logical conclusion to a rejection of God's infinite love, to remaining in the darkness, to loving oneself - all free choices of ours - is Hell.